The Eighteen by Locale, a boutique Apartment Hotel, set to open in East Nashville
Locale Hospitality, a leading manager of premium apartment-style accommodations, and a team of Nashville developers announced the April 2023 opening of The Eighteen by Locale, a boutique apartment hotel in Nashville's Five Points neighborhood located at 18 Mcferrin Ave. The property features 11 custom-designed short-term rental units, including two bespoke penthouses, a ground-floor commercial space, and a rooftop deck with sweeping views of downtown Nashville. In addition to a spacious bedroom and living room, guests will have access to a full kitchen and in-unit washer and dryer. Locale's 24-hour virtual concierge service and keyless self-check-in technology provides a seamless stay.
Powell, an award-winning design-build firm based in East Nashville, handled the architecture, construction, and interior design of The Eighteen by Locale. The firm drew inspiration from the uniqueness of the neighborhood and quirkiness of the footprint to create the property's modern feel with an organic twist. Intricately-veined quartz, hand-hewn tile, warm walnut and oak wood tones, concrete-look porcelain tile with accents of indigo blues, and black plumbing and hardware were layered together to achieve the look.
Locale's in-house interior design team brought the guest experience to life through its upscale furniture and decoration selections while tying into the building's organic color palette. The dual-toned accent walls, eye-catching patterns, and mix of soft and natural textures bridge the gap between a boutique hotel and residential-style living.
Locale will handle property management, marketing, and guest services. "We selected Locale to manage the property given their unique residential hospitality expertise and owner-centric approach to management," said an affiliate of the ownership group. The ownership group for The Eighteen consists of indie music entrepreneurs who have also developed other properties in the Nashville community. The owners recognize a need for additional short-term rental units for visiting artists and other members of the music industry.
Locale now manages five properties across Nashville. "The Eighteen by Locale is a perfect example of home meets hotel. With our tech-forward operating platform and strong brand and revenue management capabilities, we're looking forward to delivering a fantastic guest experience and superior returns to ownership," said Nitesh Gandhi, Founder & CEO of Locale. The brand also operates properties in Dallas, Austin, Menlo Park, and Houston, with upcoming projects set to open in Philadelphia, Phoenix, and Madison later this year.